To kick off 52 Sellout I’m spoofing one of the ad campaigns that inspired the project: namely the Jeep Renegade campaign featuring the band X Ambassadors. I explain it further in the video, the short reason is I think this campaign marks a bold new format for bands to sell out.
I wanted to see if I could evoke that same indie-rock vibe for a vehicle that’s been dead for over 35 years: The AMC Gremlin. And though I make fun of it, that silver Gremlin with the red racing stripe looks pretty bad ass and I’d totally drive it.
If you have suggestions for other commercials or products to tackle, let me know!