No rebranding effort is complete without a theme song, so I decided to help out Texas Governor Rick Perry in his effort to recast himself as a smarter, more intellectual politician with his sporty new glasses. Gone is the man who couldn’t remember the third cabinet department he would eliminate, replaced by a man with gravitas who at any moment will say something that might not be stupid.
He has finally learned what we in Generation X have known for years: cranial accessories are a quick and easy way to reinvent yourself. Way easier than soul-searching and actual change.